🎯 Objective: To provide the skills necessary to design and direct a complete, coherent, and recognizable visual identity through an in-depth study of style and contemporary aesthetic language.

📚 Contents:

• History and codes of style: from cultural roots to modern evolution
• Analysis of visual languages in key contexts: fashion, editorial, events, digital
• Construction of strategic total looks for individuals, brands, and visual concepts
• Methodology for creating moodboards, styling boards, visual references
• Trend research: observation, interpretation, adaptation
• Development of an aesthetic identity consistent with the communicative message

✅ By the end of this module, you will be able to develop and direct total looks that translate a creative concept into a coherent and strategic visual identity.

🎯 Objective: To understand body morphology as the structural basis of aesthetic design and apply strategies to enhance every body type in a modern, technical, and inclusive way.

📚 Contents:

• Study of body shapes and proportions
• Reading the body in a design, aesthetic, and visual key
• Enhancement strategies through cuts, volumes, fabrics, and accessories
• Construction of looks consistent with body architecture
• Inclusive and functional styling

✅ By the end of this module, you will be able to analyze and enhance different body types, integrating aesthetic and functional elements into image proposals.

🎯 Objective: To master the strategic use of color as a tool for visual communication, aesthetic identity, and emotional impact.

📚 Contents:

• Advanced color theory: systems, harmonies, contrasts, and applied psychology                                                           
• Individual color analysis: seasons, sub-groups, and personalization
• Palette creation for make-up, hair, outfits, and styling
• Use of color in defining visual identity
• Chromatic correction, balance, and perceptual impact

✅ By the end of this module, you will be able to design and manage color as a strategic language, creating personalized and coherent palettes for fashion and image projects.

🎯 Objective: To understand the strategic role of hair styling in image construction and learn how to design coherent hair looks within complex visual identities.

📚 Contents:

• Study of hair shape, volume, and texture in relation to face and styling
• Morphological analysis and visual consultation for cut and color
• Editorial, bridal, and creative hairstyling
• Integration of hair, make-up, and outfit into a unified concept

✅ By the end of this module, you will be able to plan and coordinate hair styling solutions consistent with overall image goals, collaborating effectively with hair professionals.

Objective: To develop the aesthetic sensitivity required to design every detail of the image strategically and coherently.

📚 Contents:

• Morphological study of hands and nails
• Aesthetic research in nail design according to mood and visual concept
• Detail planning for shoots, campaigns, events, and fashion projects

✅ By the end of this module, you will be able to integrate visual details as a fundamental part of refined and complete image projects.

 Objective: To acquire the skills to direct a photo shoot from concept to execution, translating visual identity into image-based storytelling.

📚 Contents:

• Photography basics for image designers
• Study of light sources: natural, artificial, mixed
• Visual set construction and photographic language
• Model direction: posing, expression, narrative coherence
• Image selection and editing criteria
• Differentiation between campaign, editorial, social, and portfolio imagery
• Visual storytelling and sequencing

✅ By the end of this module, you will be able to direct a professional photo shoot and create visual narratives aligned with the project’s aesthetic goals.

Objective: To understand how the selection of faces and visual presences affects the aesthetic message and the overall coherence of visual identity.

📚 Contents:

• The face as part of the visual language
• Aesthetic, narrative, and strategic criteria for talent selection
• Diversity, inclusivity, and identity in casting decisions
• Construction and management of casting proposals for real projects
• Coordination between art direction, stylist, photographer, make-up & hair

✅ By the end of this module, you will be able to conduct and direct castings that ensure visual coherence and message alignment across all image components.

🎯 Objective: To prepare students to present themselves as image professionals, providing operational, communicative, and strategic tools to work in the industry.

📚 Contents:

• Creation of a professional portfolio: selection, coherence, identity
• Presentation of image projects to clients, brands, or agencies
• Elements of personal branding and professional positioning
• Digital presence, effective communication, and networking
• Professional simulations, personalized feedback, final project review

✅ By the end of this module, you will be able to professionally position yourself in the image industry, presenting your work with clarity, coherence, and authority.